Thursday, October 21, 2010


On Thursday's 5 p.m. train wreck, WOWT featured one of its usual canned Consumer Reports features, voiced over by nasally know-nothing Maltard Maddox. This installment compared caloric content in breakfast items offered by several fast-food chains.The chains featured were McDonald's, Starbucks, and Dunkin' Donuts.

Aside from the usual annoyances created by Maltard's grating voice, bizarre pronunciations, and lack of inflection, the story itself wasn't terrible. What we wonder is whether Maltard didn't realize the nearest Dunkin' Donuts is 135 miles away,  or if she knew and was just too lazy to edit out references to a chain that has no presence in this market.

Just as troubling is the  question of what will happen when Maltard—who's at least five months pregnant—goes on maternity leave. Will Lithpy Jimmy Thiedlecki fly tholo, or will the SuxNews braintrust plant mousy monotone Ann McIntire or droning dimwit Nadia Singh at the desk? McIntire always sounds as if she's delivering a report for her middle school social studies class, and Singh has shown herself to be a disaster as the morning show's field reporter.

However the situation is handled, we're confident that the station will be able to make the worst of it.


Jesse said...

In WOWT's defense, these Consumer Report segments are used by several news stations. The stations do put a personalized spin on the story but it's basically a copy and paste job.

For instance, check out this KABC report on the same topic compared to what WOWT reported. It's the same virtually word for word.

Ted Brockman said...

Jesse: I know the nature of the product. But why couldn't the Suxers take an extra five or ten minutes to eliminate references to a chain that's not even in the area? Our gripe isn't with the canned story, it's with the laziness in not tailoring it to fit the market. It's this kind of incessant corner-cutting and half-assed work that has turned Channel Sux into the laughingstock of Omaha TV.

Anonymous said...

What I find disturbing, is how Maddox engaged with another human to get her pregnant. I could not deal with her voice for that volume of time. I pity her child.

Helio said...

A couple of weeks ago, while watching an afternoon program on WOWT,the program froze on the screen. After checking the other stations, I came to the conclusion that it was a station problem. After 10 minutes of no program, I called and tried to explain to some guy what the problem was. Within seconds of hanging up, the program resumed. I have always thought that WOWT was asleep at the wheel - and now I know.

Rich said...

I'd engage with Mallory any day. She wouldn't have to talk.

Anonymous said...

@Blogger Helio

KFAB ain't too swift either. In fact there for a while they'd lose their connection every night.

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