Friday, June 11, 2010

Flickering

The bad news: ThuckthNewthe Anchor Jimmy Thielecki returned from vacation Friday morning.

The good news: Channel Sux has been off the air intermittently all day, so those staying with the station saw more dead air than they saw of lithpy Jimmy and his annoying little sidekick, Maltard Maddox.

The station promos promise that viewers can count on SuxNews, but they omit the rest of the sentence, which should add "to overhype ourselves to the point of ridiculousness and then stumble and bumble our way through even the simplest tasks."

3 comments:

KM3 Alum said...

Addendum to my earlier posting about Six's inability to broadcast anything this morning. I clicked on the following link on wowt's website (I refuse to write webchannel) "WOWT-TV Partial Service Restored". The link went to a page that said "sorry, page not found".

Dumb Anguish said...

I don't know how the whole TV-insider thing works. But I'm curious what happens in a case like this. When the station simply stops broadcasting...for hours. What happens to, say all those advertisers who had bought time during that time frame?

Does the station lose all that money? I hate to say this, but I hope that's the case and Channel Six has to pay a pretty penny. Because its obviously that they don't care who foolish or inept they appear. But if it starts to hurt their bottom line, maybe they'll starting aiming a little higher than one notch above "worst performance ever"

Omababe said...

>What happens to, say all those
>advertisers who had bought time
>during that time frame?
>Does the station lose all that
>money?

Please keep in mind that this comes from someone who has never worked in the Omaha broadcast market, but may or may not have worked, not on camera, in one or more other markets. :)

Advertising contracts can be very verbose and complex, but except in cases of certain major clients, the contracts are typically heavily-weighted in favor of the media outlet.

Often times, spots are sold as "packages" of so many appearances, giving the station or network considerable leeway as to when, exactly, the spot is to air and such.

When a specific timeslot is sold, a boilerplate "failure to telecast" clause, heavily weighted toward the station, will allow substitution of a timeslot of equal value in case of preemption, technical difficulty, etc.

In other words, yes, the station is out the revenue for those timeslots, but only in rare cases will there be a settlement directly to the client.

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