KETV took its turn on the stupidmobile during Sunday night's post-Oscar broadcast.
"What's on your makeup brush?" was the tease leading up to the piece, reported by the station's consumer reporter, Kristi Andersen.
It was hard for us to figure out why anyone thought this was a news story, until well into the report, which featured appearances by a dermatologist who advertises on the station and the founder of an Omaha company that sells a $59 brush designed to mitigate whatever supposed catastrophes lie waiting in regular brushes.
Apparently conjuring up crises designed to boost clients' fortunes is what it takes to cram five minutes of real news into a sixty-minute time slot.