On its Tuesday afternoon newscast, the KIOS newsreader noted, quite accurately, that hot weather at this time of year in Omaha is NORMAL. There was even a soundbite or two of a National Weather Service meteorologist confirming this discovery.
You wouldn't know it from watching any local TV station.
All three (four, if you count what's left of KPTM) had reporters and weatherguessers carrying on as if it were raining fishes and the streets were filled with Maalox.
It's basically the same hysterical shtick that grips stations when it snows or gets cold during the winter, but, for the love of God, everyone's irritable enough as it is; do we really need some bird-brained rookie reporter showing us what box-fans and sweaty fat people look like?
Is it essential to a station's mission to tell people how to dress or to stay hydrated? It seems unlikely that even a diehard Channel Sux viewer is out mowing the front yard in a parka and long-johns or depriving himself of liquids because he thinks it'll cool him off.
For cryin' out loud, news directors: people are being shot with frightening regularity, the city is facing a financial crisis, every friggin' road in town is blocked by construction barricades, the College World Series is in town, gas prices have been soaring, Ed McMahon is dead, and all you can come up with is "experts" who say it's a good idea to avoid wearing black and weightlifting in the afternoon sun? These stories are only a half step above an insipid "live chat" with viewers.
Just this once, how 'bout you surprise us and, oh, say, do your jobs?