Thursday, June 29, 2006

WOWT Taking Its Cues from Channel 3, Again

Once again, apparently prodded by KMTV's Action 3 News format, lethargic WOWT is making changes to its otherwise stale product. This time, it's the opening sequences, graphics, and theme music.

We could give a long description of each, but it's just as informative to say that the graphics look like Channel 3's, only blue, and the music sounds like Channel 3's, only with the three-note NBC signature tacked on.

Oh, and the announcer on 6 seems to have pepped up a bit. And he identifies the 6 p.m. broadcast as "6 News, Live at 6."

This is the second wave of changes at the Big Sucks in the last three months. Following Channel 3's switch to the new format in February, WOWT tightened up its reports, mercifully axing the post-story "reporting live" banter with its reporters.

Perhaps Gray Communications could save a little money by firing their consultant and having GM Frank Jonas and news director John Clark take their orders directly from Channel 3's guy.

Maybe one day soon, we'll flip on the tube and find that Channel 6's John Knicely's hair has gone gray and they've forced Tracy Madden to die her locks brownish-black, since that's how Greg Peterson and Deb Ward wear their hair.

If that happens, then it's only a matter of time until they have a monkey delivering sports.


Tuned N2 Omaha said...
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Martin said...

When did they start with that huge number 6 in the left hand corner of the screen? That thing takes up nearly all of the screen for goodness sake!

John Thomas said...

There already is a monkey doing sports. They call him Travis.

rickoxo2 said...

Not that I'm absolving Channel Sux from any kind of idea-theft from Channel 3, but I am old enough to remember when it was Action News 6 with Gary Kerr and Byron *hic* Wood.

Thank God Channel 3 revived the "Action News" moniker.

Joe Swank said...

As far as Madden looking like Deb Ward. You forgot Age by 20 years and gain 50 pounds

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