Wednesday, December 28, 2005

Rethinking Malorie Maddox

When she first arrived on the scene a little over a year ago, WOWT's "Daybreak" anchor Malorie Maddox was a breath of fresh air. Paired with Trey Jones, Maddox helped make Channel 6's morning program much better than it had been during the tenure of the obnoxious and undeservedly arrogant Thom Knight. Not only did she look great, she also seemed not to take herself too seriously and avoided the inane comments typical of morning anchors.

Not that there weren't flaws. Her predilection for fake fingernails cheapened her otherwise pristine appearance, and she had a somewhat nasal voice and, um, "vowel issues." At first we chalked it up to her southern Kansas upbringing; it seemed like a bad habit she'd outgrow. But after nearly a year of hearing her talk to "Scawt" Akin about the weather "detells" and "timps" across the "Heartlund," it's clear that her pralking toblems aren't going anywhere.

But what has really hurt is her descent into the scrum of the Big Six's Mindless Prattling Club. In her early days at the station, her remarks were generally sensible, relevant, and avoided most of the stupid babbling common to the likes of John Knicely, Andrea McMaster, and the now-"retired" Pat Persaud. But as the months have passed, life at WOWT has apparently worn her down; nowadays, there's no telling what drivel is likely to come out of her gorgeous mouth.

Much of the problem stems from the station's decision to reunite her with her former Joplin, Missouri, co-anchor, Jim Siedlecki. Since Siedlecki's arrival in June, Maddox has become progressively deferential to the big dolt, playing the dizzy blonde to his "Big Smart Man" act. When Gomer is gone and Mal anchors solo, it's a whole different ballgame. She seems confident, knowledgeable, and able to converse with other humans. But as soon as he lumbers back into the picture, it's back to Dummyville. It's like watching the articulate cheerleader become a blithering idiot when the school's quarterback walks into the room. Blech.

We wish we had a solution to this problem. Short of reassigning Siedlecki and letting Maddox solo in the morning, or booting Sheila Brummer from the 4 p.m. chair and pairing Mal with Brian Mastre, we have few suggestions. It's just another case of Channel 6 management's remarkable ability to mediocritize even the most promising talent to match its tired, formulaic operation.

19 comments:

riverboatgambler said...

Mal is a 10 for looks, but vocab enunciation gets maybe a 3.
Is she engaged, or still looking?

jeffysspot said...

lol ......cool blog

weatherwoman said...

I noticed this myself recently. I like Malorie and Jim on their own, but not as a team.



...the blog was better when it was anonymous. Too bad some dipshit screwed it up!

King Vernon said...

I was wondering about the married thing myself. Does Mal get the less juicy stories when whats his face is aroound. If you are near her, drop a line, and tell her about me. 6'5" of delicious yum-yum

Obbop said...

Wouldn't Mal and Trav make a lovely couple?

Sniff......

I cry at weedings. All green growing things deserve to live.

Sniff.....

It does irk me endlessly, ceaselessly, eternally, almost forerver, the way the teleprompter babblers are required to giggle and guffaw when they toss out those lame "jokes."

The drive for warm fuzziness may be swell for booty makers but, gosh darn it, it's a newscast ye blitherers of idiocy.

Todd in Joplin said...

Just curious, is your local morning news shows in Omaha similar to that of a circus? Malorie Maddox and Jim Siedlecki came from a station here in Joplin that the morning show had very little news and lots of entertainment!

Smoove B said...

How did a Joplin, MO ("Joplonian"?) stumble across this blog? Looks like someone was Googling "Mallory Maddox."

Guess we've all been there, though . . .

silvercitysam said...

Interesting blog at times. Seems like Channel 6 should thank you Ted. Ever since youve been pounding on them their ratings lead has increased. Are you sure you're not one of their lackeys ? And what's with comment moderation ? The blog used to be alot more entertaining. Lighten up Ted.

Hosh said...

Malorie is still hands down the best looking anchor in Omaha. Who listens to what she says? It's like the old Brittney Spears videos. You watch them with the sound turned off.

gerrishnut said...

Listen here Hosh, this is Gerrish country. Courtny is the hottest chick on the planet, not just TV.

ilovenews said...

Move Malorie to KETV and pair her up with Oakey. If that can't happen, how about Brandi Peterson and Oakey.

Hosh said...

Well, Gerrishnut, at least we won't have to have a knock down drag out fight over our women.

yossarian said...

Malorie's got the goods, but she obviously needs to work on her accent. Everyone has a regional accent, but if you're going to continue to anchor and report in larger, less regional markets, it's important to develop a speaking style that's more universal. It's just part of the game...unless you're Dagen McDowell with FOX News...for those folks who enjoy their business news delivered with a touch of Colonel Sanders' down home hospitality. I don't know why she and Jim are so hit and miss together, they obviously have fun on the desk together.

jzpenguin said...

I think Malorie is incredibly beautiful. It is a shame that she has to share the anchor desk with that goofball parter of hers.

Obbop said...

"I don't know why she and Jim are so hit and miss together, they obviously have fun on the desk together."

I accept the statement for what it is but.... my evil twin brother is, at this moment, guffawing and rolling on the floor, a paroxysm of laughter cascading from his respiratory system.

Kicking evil twin to prod a response, between gulps of life-sustaining oxygen he manages to burble about the "on the desk" part of the posting as compared to "behind the desk."

Pondering the meaning I have to probe the deepest depths of the convoluted structures within my cranium. Casting aside all civility, prudishness and a plethora of propaganda a sudden stark realization envelopes me akin to an air-burst megaton thermonuclear device detonating a mile above a large city; Ohhhhh!!!!! ON THE DESK!!!!!

Oh my. Images of wanton primeval passion, lasvicious lust, panting sweating unclothed bodies, unbridled wantonness... all that stuff we had to look in dad's dresser drawers to find as youth..... those images explode within my mind until my logic centers again take control and revert back to the image of our teleprompter rompers being BEHIND, not atop, the desk.

Got it?

Yo

momsworry said...

I like this person, she is drop dead gorgeous and she has talent for the job. I think the enunciation could be improved, but it will come with experience. Heck look at Brokaw, they make fun of him on Bob & Tom on the radio all the time. Every personality out there has their own distinctive side to them. I think if she were to be teamed with the right co-anchor, she could be an exceptional news woman.

Crimson said...

I like your blog. very well spoken.
I grew up with Malorie Bartelson aka Maddox. It is so very interesting how some people from the good OLD town of Wellington,KS NEVER change. Your blog post about her made me laugh. Thank you.

Big Mark 243 said...

Decided to search Mallory's name and this came up. As far as her 'beauty' is concerned, you got me. I don't see it. I think she looks pretty plain. Is there a low bar for what makes for 'beauty' here in Omaha?

I don't usually watch WOWT, so I don't know if I will ever get a chance to see your boy Jimmy. Hope you make another 'what to watch for' entry soon.

alexina said...

Mallory, we enjoy watching you. Last night you had your hair curled a little and it looked great. Try that look often. we are daily watchers and you are doing a great job. Dave & Jeanne

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