Unfortunately, it's been downhill ever since. First, they kept him on the air, stamping "Sports Director" on his sorry hide. Now, they've gone and added an opinion segment to his 10 p.m. sportscast, called "The Big Take." The one good thing we can say about it is this: at least he's no longer spewing his uninformed views on fiscal policy or the war in Iraq. But that's about it.
During "The Big Take," he spends at least 20 or 30 seconds plugging his radio call-in show on Journal-owned "BigSports 590," about which the only positive comment we can make is, "At least when he's on the radio, you don't have to look at his face."
So we'll ask Journal the same thing we asked former KM3 owners, Emmis: What evidence do you have that ordinary TV and radio consumers are hungry for Trav's opinions? Or for anything containing Trav?
Better yet, just who IS the target audience for The Big Tool, anyway? The fat, middle-aged, male sports fan who drinks too much and drives around town in an oversized pickup bearing his favorite team's emblem and a picture of Calvin pissing on something? The same guy who thinks taxes are too high but can't stoping griping about how bad the roads and schools are? The one wearing the "No Fat Chicks" t-shirt that barely covers his colossal beer gut and wears that Travis-esque mustache-and-goatee-hybrid popularized by 'roid suspect Mark
God help KM3 if that's the prize they're eyeing.